AI Lead Response

AI Lead Response for Car Dealerships

Reply to every internet lead in under 30 seconds. Even Sunday at 2 AM.

Mako reads new leads from your CRM the instant they arrive, replies in your store's voice, runs the follow-up cadence, and hands off to a salesperson when the lead is appointment-ready.

The 5-minute rule

Reply in 5 minutes or stop bothering.

Lead-response research published over the last decade keeps landing on the same conclusion: leads contacted within 5 minutes are dramatically more likely to qualify and convert than leads contacted after 30 minutes. Wait an hour and conversion drops off a cliff. Wait until Monday morning and the lead has already bought from your competitor.

The catch: actually hitting a 5-minute response time, 24/7, with a human team is impossible. Even great BDCs average closer to 3 hours. Mako collapses that to under 30 seconds — every lead, every channel, every hour of every day.

Directional figures from widely cited lead-response research (Harvard Business Review, MIT, Velocify). Your store's actuals will vary.

How Mako responds

CRM webhook → tokenized → AI replies → CRM updated.

Four steps. Sub-30-second round-trip. Customer data never leaves your store.

1. Inbound

New lead arrives in your CRM. Webhook fires the moment it's created.

2. Tokenize

MakoNode in your dealership pseudonymizes the lead. Name, phone, email stay on the appliance.

3. AI replies

Mako Central generates a personalized first message in your store's voice — in under 30 seconds.

4. Write-back

Every reply gets written back to the lead's activity log so your CRM stays source-of-truth.

Works with the CRM you already pay for

No rip-and-replace.

CDK
vAuto
Dealertrack
Reynolds
Dominion
DealerSocket, VinSolutions, Tekion, HubSpot, and most ADF/XML sources also supported.
The math

A typical rooftop, with and without Mako.

MetricWithout MakoWith Mako
Average first-reply time3 hours 22 minutes26 seconds
Leads contacted in first 5 minutes11%100%
Touches per lead before going cold1.49.2
After-hours leads worked0%100%
Appointments set per 100 leads718
BDC hours/week spent on first-touch320

Illustrative figures from a typical mid-volume mixed-franchise rooftop. Your store's actuals will vary; we'll model your specific lead mix on the demo.

Your leads stay yours.

Most AI lead-response tools route your customer data through a third-party cloud. Mako doesn't. The MakoNode appliance inside your dealership holds the raw lead — name, phone, email, conversation body. Mako Central only ever sees redacted, tokenized events. Your lead list stays your asset, not someone else's training data.

FAQ

AI lead response, answered.

Stop letting leads go cold.

Book a 20-minute demo. We'll plug into a sample CRM lead and show you a live sub-30-second response in your store's voice.

  • Live response demo on your CRM
  • Cadence + objection-handling tour
  • Customer data never leaves your dealership