AI texting
Texting is a format, not a personality.
The right length, the right restraint, and consent enforced by the system that carries the obligation.
Text is the highest-trust channel a dealership has and the easiest one to burn. Getting it wrong does not just lose a deal — it loses the number.
The problem
How dealerships damage their own SMS channel.
Usually with software that was not built for the format.
Paragraphs on a phone screen
Email copy sent over text reads as a broadcast, and people treat it accordingly.
Texting after a stop request
The fastest way to a complaint, and one of the few mistakes with real regulatory weight behind it.
Volume as a strategy
Every unanswered follow-up costs a little more trust than the last one. Enough of them and the number is finished.
How Mako handles it
What Mako gets right about the channel.
Restraint is most of it.
Written for a phone
Length, rhythm and punctuation appropriate to text, because the format is part of whether it sounds like a person.
Stop always wins
Opt-out is enforced by the system holding the customer relationship, and it is re-checked at the moment of sending — not only when the reply was drafted.
It knows when to stop chasing
Recognising disengagement and backing off is built into the conversation layer, not left to a cadence setting.
Your number, your rules
It sends on your existing numbers, under your quiet hours and your consent records.
One engine
This is a use case, not a separate product.
Everything on this page is the same Mako Engine, pointed at this job. That matters, because it means the thing answering here knows the state of the deal rather than running a script for one narrow task.
Being straight with you
Talk to us about your texting setup.
Tell us what you actually need handled and we will tell you honestly whether this fits.