Industries
One engine. Different business brains.
What changes between industries is a configuration layer over the same intelligence — not a different product with the same logo.
Each lane knows how its business actually sells: how it opens, what it refuses to discuss, and which objections it genuinely hears.
Automotive
Where it is proven.
Four distinct retail realities. They are not the same conversation, and pretending otherwise is why generic AI reads wrong on a dealership's phone number.
Special finance
AvailableA phone-first lane. Text builds rapport and drives toward a booked call with a specialist; rate, inventory and approval talk are hard-banned over messaging because none of those belong in a text.
Franchise showroom
AvailableProduct-forward. Answer vehicle questions fast and convert usefulness into a booked visit or test drive. Inventory talk is the job; numbers stay with the desk.
Luxury retail
AvailablePeer-level, discreet, zero chase energy. The move is a private prepared appointment, because at this end of the market the experience is the product.
Independent used
AvailableRadical straight talk about condition, kilometres and price fit. Budget-range discovery is allowed; the desk finalises the numbers.
Beyond automotive
The engine was never automotive.
The psychology, the safety layers and the state machine are general. Automotive is simply where the proof is deepest.
Recruiting and talent
AvailableThe first non-automotive lane. Candidate engagement with fairness guardrails and hard limits written into the conversation itself, rather than bolted on as a policy nobody enforces.
Your industry
PlannedA new lane is content and configuration — the voice, the rules, the objections, the escalation points. It is a scoped conversation about your business, not a rebuild of the engine.
Why we will not list ten industries we have not built
Jobs
The same identity, pointed at different work.
A business defines who Mako is once. What it is doing changes per campaign.
New lead response
Answer fast enough that interest has not decayed by the time someone replies.
Database revival
Work the records you already paid for and nobody had the hours to get back to.
Appointment setting
Turn a useful conversation into a confirmed time.
Missed call recovery
A missed call becomes a thread instead of a voicemail.
Document collection
The chase that stalls agreed deals for days.
Qualification
Establish what is actually true before a person invests an hour.
Tell us how your business actually sells.
That conversation is the configuration.