Conversational AI
A car deal is not a chat. It is a process with a state.
Conversational AI that tracks where the deal is, loads the right expertise, and knows which numbers are never its to give.
Generic conversational AI treats every message as a fresh question. Automotive does not work that way — the same sentence means something different depending on whether they have applied yet.
The problem
Where generic conversational AI breaks in automotive.
The failures are specific and they are the same everywhere.
It quotes things it should not
Rates, approvals and payments are the fastest way to create a problem you cannot walk back. Generic systems have no concept of which numbers are restricted.
It forgets the deal exists
Asking someone to start an application they completed last week is the clearest possible signal that nobody is really there.
One voice for every situation
The tone that works on a luxury enquiry actively damages a special finance conversation, and vice versa.
How Mako handles it
What automotive-specific actually means here.
Not a vocabulary list. Structural differences.
Restricted subjects are enforced, not requested
What may be discussed is a property of the lane and the channel, checked before anything is returned.
Four retail realities, four lanes
Special finance, franchise, luxury and independent used each run as their own conversational personality with their own rules.
It knows the stage
Applied, approved, waiting on documents, ready for delivery — the conversation reflects where things genuinely are.
Specialists per moment
The trade conversation, the document chase and the delivery co-ordination are different jobs and load different expertise.
One engine
This is a use case, not a separate product.
Everything on this page is the same Mako Engine, pointed at this job. That matters, because it means the thing answering here knows the state of the deal rather than running a script for one narrow task.
Being straight with you
Tell us how your store sells.
Tell us what you actually need handled and we will tell you honestly whether this fits.